About Me

Product leadership, from the seat

Product leadership,
from the seat

CPO and executive experience,

where responsibility can’t be delegated.

Introduction

How my experience shaped the way I lead product.

How my experience shaped

the way I lead product.

I’ve spent most of my career in senior product roles where decisions couldn’t be solved by process, and accountability was unavoidable.


I’ve led product in scale-ups and public companies, often under real pressure and misaligned incentives.


That experience shaped how I think about

judgement and responsibility.


Trained as a software engineer, with an INSEAD MBA, I operate at the intersection of product, business, and leadership.


I am responsible for outcomes, not narratives.

10 years

Chief Product Officer

3 industries

E-commerce · Fintech · Automotive

25 years

Product & Tech

Leading across contexts

Why judgment matters more than environment alone.

Why judgment matters more

than environment alone.

Different companies. Same accountability.

I’ve led product in scale-ups, public companies, and large organizations, from early growth to IPO, from platform products to regulated financial services.


Different environments, same reality: someone still owns the decision.

Different companies. Same accountability.

I’ve led product in scale-ups, public companies, and large organizations, from early growth to IPO, from platform products to regulated financial services.


Different environments, same reality:

someone still owns the decision.

Different cultures. Same reality.

I’ve worked across the US, Europe, and Asia, building products and teams in very different cultural, regulatory, and organizational contexts.


It taught me that context changes everything, except responsibility.

Different cultures. Same reality.

I’ve worked across the US, Europe, and Asia, building products and teams in very different cultural, regulatory, and organizational contexts.


It taught me that context changes everything,

except responsibility.

Selected conversations

Interviews and articles on product leadership.

Interviews, articles, and discussions

on product leadership.

Smart TV

Talk show on Product Management in the enterprise

Smart TV

Talk show on Product Management in the enterprise

Linked in

Product Management is not the Epicenter of the Business World

Linked in

Product Management is not the Epicenter of the Business World

Linked in

Mastering the Art of Product Leadership; 5 Real-Life Lessons

Linked in

Mastering the Art of Product Leadership; 5 Real-Life Lessons

"Leadership becomes real the moment you stop optimizing for comfort."

François de Bodinat

@ 2026 François de Bodinat - All rights reserved

@ 2026 François de Bodinat - All rights reserved

@ 2026 François de Bodinat - All rights reserved