About Me

Product leadership, from the seat

CPO and executive experience,
where responsibility can't be delegated.

Introduction

How my experience shaped the way I lead product.

I've spent most of my career in senior product roles where decisions couldn't be solved by process, and accountability was unavoidable.

I've led product in scale-ups and public companies, often under real pressure and misaligned incentives.

That experience shaped how I think about judgement and responsibility.

Trained as a software engineer, with an INSEAD MBA, I operate at the intersection of product, business, and leadership.

I am responsible for outcomes, not narratives.

François de Bodinat

10

years

Chief Product Officer

3

industries

E-commerce · Fintech · Automotive

25

years

Product & Tech

Leading across contexts

Why judgement matters more than environment alone.

Companies: Amazon, Figured, and others

Different companies. Same accountability.

I've led product in scale-ups and large organisations, from early growth to IPO, from platform products to regulated financial services. Different environments, same reality: someone still owns the decision.

World map — international experience

Different cultures. Same reality.

I've worked across the US, Europe, and Asia, building products and leading teams in very different cultural, regulatory, and organisational contexts. It taught me that context changes everything, except responsibility.

Want to get in touch?

LinkedIn Contact

Selected conversations

Interviews and articles on product leadership.

Ready to make the hard calls?

Read the premise Get the book

"Leadership becomes real the moment you stop optimising for comfort."