Leading Product

The Hard Trade-Offs

Product leadership is messy.
That's not a flaw. Judgement is the job.

The book: Leading Product

Written by François de Bodinat

Leading Product — The Hard Trade-Offs book cover
★★★★★

"A must read for executive product leaders"

Pierre-Olivier

Chief Product Officer


★★★★★

"Reality check on product leadership"

Christelle

VP Product

"Frameworks help you think.
Judgement decides."

Chapter 01

Product executive and author

About François

Managing Director, Product & Assets at Oliver Wyman.

Former Chief Product Officer in scale-ups and public companies.

François de Bodinat
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Things this book prepares you for

When frameworks are no longer enough.

How to decide when data conflicts, incentives don't align, and waiting becomes a decision.

How to say no when alignment is partial, authority unclear, and there's no air cover above.

How to own trade-offs where consequences aren't shared, and take responsibility when some decisions hurt.

How to frame decisions in the language of power when the room is tense and credibility matters.

Ready to make the hard calls?

Is this book for you?

Maybe Not. Let's find out.

This book is for you if you are a CPO, Head of Product, or senior leader under real pressure, making decisions that can't be delegated, escalated, or solved by process.

This book is less for you if you're mainly looking for frameworks, templates, or "best practices", rather than owning the hard calls.

"Someone always has to make the call."

Chapter 03